Editor’s note: Tickets are currently on sale for Indiana Festival Theatre’s productions of “As You Like It,” with upcoming performances July 18, 22, and 24 at 7:30 p.m. and July 19 and 25 at 2 p.m. and “The Gentleman from Indiana,” with performances July 19, 21, 23 and 25 at 7:30 p.m. and July 18 at 2 p.m. “Seussical, the Musical,” opens July 31 with performances through Aug. 16.
I came to IU knowing that I wanted to study theatre, but with no idea specifically what I wanted to do in the theatre.
People don’t always realize that theatre is a business, with hundreds of employees besides actors and directors — arts administrators, artistic directors, secretaries, and even marketers.
This summer, I am fortunate enough to have a marketing internship with Indiana Festival Theatre, IU’s summer professional theatre.
A big part of my job has included getting to know the town of Bloomington.
I spent last year huddled up on campus — especially because I had no car — so I didn’t explore the city much. But for this job, I’ve spent time walking around downtown giving out posters, putting up yard signs, and just getting to know the people of Bloomington. I sometimes don a Dr. Seuss hat in honor of our upcoming production of “Seussical, the Musical” at our booth at the Farmers’ Market, and that usually gets people talking to me!
A huge part of being a marketer is making connections for mutually beneficial collaborations with people and businesses. I’m lucky that my boss, Amy Osajima, seems to know everyone in town, despite only being in Bloomington for the past two years. She has introduced me to so many lovely people.
I also get to talk to upcoming freshmen about theatre.
We have a booth for the New Student Orientation in Wells Library. Just a year ago, I was coming into the theatre department with so many questions and worries, but now I feel like I’ve been here for years. I love sharing my experience with the new students and meeting people I can become friends with. My life has come full circle, because someone I met at orientation last year, Emily Sullivan, has become wonderful friend of mine. The department is such a family and everyone knows everyone. I’m glad I can be a familiar face on campus and in the theatre building next school year.
Besides that, I get to work in the offices of the theatre building. I am currently working on improving my photography and videography skills by taking pictures and videos for various events such as our department’s IU High School Summer Dance Intensive, as well as doing the same in rehearsals for the productions. I am also working on my Photoshop skills, as creating graphics is also a large part of marketing. I also help run our social media pages.
The more I do theatre marketing work, the more I realize how much value it has. Without the marketing department, we would have no audience for our shows.
This job is unlike anything I’ve done before, and I am so thankful for the experience and that I have been able to enjoy theatre this summer from a different angle.