During move-in week, you may have read about IU Bloomington’s 2015 beginner cohort, which includes students from all 92 Indiana counties. This group is the most academically prepared — in reference to median GPA (3.76) and average SAT/ACT (1218) — and the most diverse, with a record number of underrepresented students enrolling at IU Bloomington.
I’d like to provide a little more context for how we as a campus community worked to recruit, enroll, and serve this class.
Recruiting the class is a campus-wide effort, including, but not limited to staff from the offices of admissions, scholarships and financial aid, the registrar, and the Office of First Year Experiences collaborating with campus colleagues in the College, the schools, and departments and programs throughout the campus.
Realizing the end result was simply fantastic. Our application pool had 5 percent fewer applicants and we admitted 3 percent fewer students, yet we had 2 percent more – 159 students — choose IU Bloomington.
Throughout the recruiting process, I am inspired by meeting these bright and talented students who are headed to IU. It is especially rewarding that 16 percent of this class is first-generation students who will have a life-changing college experience.
So, after enrolling this outstanding cohort, what is on the horizon for enrollment management as we work to recruit, enroll, and serve students in support of their academic career?
- As competition in the higher education student recruitment space has no end in sight, and to maintain a competitive position in the marketplace, we are conducting the needed research to consider a third-party application for IU Bloomington, such as The Common Application and a new Coalition App.
- We are also looking at ways to enhance our service to students in Student Central (front facing student services of registrar, financial aid, and bursar) with an improved website to include online tools (e.g., improved knowledge base and an online “virtual agent”) that will improve the student’s ability to find their own answers to questions when they need them.
- Additionally, we want to support students in their career success; being able to differentiate themselves through their academic transcript is one way to make that happen. We are investigating ways that additional information describing service learning, engaged learning and other academic experiences can be added to transcripts.
It is my distinct pleasure to work with an excellent staff in the enrollment area, with all our campus colleagues, and with amazing students to assist the university president and provost in fulfilling our strategic priorities and objectives articulated in IU’s Bicentennial Strategic Plan and the Bicentennial Strategic Plan for IU Bloomington.
I have already begun meeting new prospective students. This past week we admitted our first group of students for our incoming class of 2016 – the class of 2020. It is great to see that we already have more terrific students who will join the IU Bloomington community for an outstanding academic experience.